Audience Development. Paid/Social Media. Data Analyst.

(with a specific background in niche content & Children’s Programming)

MEMORABLE PROJECTS

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Past Clients

Started in 2011, Cool School is an award-winning animated Youtube channel for children from 4 - 10. In the age of digital content, Cool School provides a fun, safe, original, and educational experience for children and parents. With an ever-growing list of characters, such as Ms. Booksy, Crafty Carol, and the Stupendous Drew Pendous, we have amassed an incredible library of wholesome family content, and have become a staple in the online children's media community. 

In maintaining an all-digital hub for kids content, expert paid media geared towards parents is essential. Since late 2015, I have managed and designed the marketing campaigns of every video Cool School has published. Through successful marketing, I have increased awareness of the channel, significantly expanded our audience. These efforts have contributed to partnerships with toy companies (such as Alex Brands) , fellow kids media influencers (such as Sesame Street), and recently, the launch of our first book series with Sterling Publishing and Barnes & Noble. 

*Stats Last Updated December, 2020

Dreamworks - 
Spirit Riding Free

A companion series Continuing the Story of Dreamworks' Spirit riding Free on Netflix

Debuting on Netflix in May 2017, Spirit Riding Free is an animated series produced by DreamWorks Animation Television, based off the world of the Dreamworks classic film Spirit: Stallion of the Cimarron. The series focuses on a young girl named Lucky, following in her mother's footsteps by learning to ride and bond with her very own horse. Dreamworks wanted an IRL content-companion to the cartoon, expanding on the world and culture of real-world horse riding. And with that, That's the Spirit! was born.

That's the Spirit! is hosted by two delightful young girls, both heavily involved in horse riding and the equestrian life. In promoting the digital show made to promote another digital show, identifying the precise audience is key for a successful media buy. By both targeting the fan community of the original Spirit movie while simultaneously targeting audiences heavily involved in horse riding, racing, and care, I was able to foster an overlap of the two demos. This overlap became the source of significant and passionate viewership for not just That's the Spirit!, but the Netflix series as well. We also continued this growth on additional social platforms through their Instagram as well.

UPDATE: As of November 2019, That’s The Spirit has amassed over 100,000 subscribers and continues to grow!

*Stats Last Updated December, 2020

SPONGEBOB SQUAREPANTS

Promoting the Launch and high
turnaround of A new Youtube home

(& having an oddly specific
dream come true)

In the spring of 2019, Spongebob Squarepants was on the cusp of its 20th birthday on Nickelodeon! In celebration of this marvelous feat, Nick wanted to quickly and aggressively establish a new online hub for Spongebob, Patrick, and everyone at Bikini Bottom. And thus, the Official Spongebob Squarepants Youtube Channel was born!

Nick reached out to us to strategize and assist in both the promotion, creative, and growing the scale of the audience in an incredibly short amount of time. With 6 pieces of collaborated videos, a diverse and heavily monitored targeting parameters, and weekly reporting and assessment with the client, we were able to contribute substantial stats to their goals. (And I got to watch Spongebob clips at work, what’s not to like?!)

At the time of updating this blurb, the channel, which began mere months ago, is at 1.3 Million Subs, and is increasing!

*Stats Last Updated December, 2020

Thomas the Tank Engine

Original Revival of a Beloved Children's Series. Created by FANS, fOR fans.

In Late 2015, Mattel wanted to expand their digital content for the Thomas & Friends  brand. Seeing the community of passionate toy filmmakers on Youtube, a decision was made to combine and manage these talented members for Thomas officially. Aptly named the Thomas Train Collective, this group has utilized the toy line to its fullest potential, with original storytelling, effects, and an endearing feeling that only comes from fan-made content. 

Promotion of this content for a niche audience is fundamental for its growth. This DIY content, prominently featuring the toys and all their capabilities, is possibly the first time a child may hear of the Thomas brand, and hopefully a new lifetime fan has been made. Successful marketing also led to collaborations with new Thomas toys, such as this promotion above, showcasing the trains as DC Comics Superheroes (ps, I played the Joker in the video. just saying.).

*Stats Last Updated December, 2020

American Girl - AGLife

Promoting a treasured toy line for the modern age

In late 2015, Mattel wanted to reach to the newest generation and introduce them to the vast world and stories of the American Girl doll collection. And with that came AGLife. The Youtube show, hosted by 5 amazing young girls, focused on showcasing important life skills and qualities for tweens to aspire towards, such as determination, encouraging others, and having fun. 

Aimed primarily at a young female audience, AGLife brought children to a brand with a rich history, and reminded parents of the impact the dolls had on them growing up. The promotion certainly reflected this initiative, and tried to cultivate as many instances of this experience as possible. I am so proud I had to opportunity to promote content that showcased female role-models in such a positive, long-lasting way.

*Stats Last Updated December, 2020

Nickelodeon

ONLINE Promotion and Outreach for Network Programming

In March 2016, Nickelodeon wanted to promote their television programming on Youtube, but in a fun and more interactive manner than a commercial. The content fell into two categories: an after show discussion series for their network program The Other Kingdom, and a more free-form series meant to promote and report any upcoming shows or Nick news. Both shows had wonderfully enthusiastic kid hosts, further connecting the content to its intended audience.

This project involved time-sensitive promotion, as there was a limited window in which the content would be most relevant and effective for the client. In the span as short as 5 days, I was able to generate on average 100,000 quality views for the videos. As evident by the likes, comments, and overall positive engagement, I was able to successfully identify the initial audience for the programming and expand upon it, while providing a more engaging means to increase awareness for the various programs.

*Stats Last Updated August, 2020