Cool School
Cultivating the Audience of Independent Online Kids Content
Started in 2011, Cool School is an award-winning animated Youtube channel for children from 4 - 10. In the age of digital content, Cool School provides a fun, safe, original, and educational experience for children and parents. With an ever-growing list of characters, such as Ms. Booksy, Crafty Carol, and the Stupendous Drew Pendous, we have amassed an incredible library of wholesome family content, and have become a staple in the online children's media community.
In maintaining an all-digital hub for kids content, expert paid media geared towards parents is essential. Since late 2015, I have managed and designed the marketing campaigns of every video Cool School has published. Through successful marketing, I have increased awareness of the channel, significantly expanded our audience. These efforts have contributed to partnerships with toy companies (such as Alex Brands) , fellow kids media influencers (such as Sesame Street), and recently, the launch of our first book series with Sterling Publishing and Barnes & Noble.
802
Videos Promoted
89
MILLION
Paid Video Views
201
MILLION
Earned Views
650
THOUSAND
Earned Likes
412
THOUSAND
Earned Subs
1/3 of ALL Channel SuBScribers
*Stats Last Updated December, 2020