Dreamworks - 
Spirit Riding Free

A companion series Continuing the Story of Dreamworks' Spirit riding Free on Netflix

Debuting on Netflix in May 2017, Spirit Riding Free is an animated series produced by DreamWorks Animation Television, based off the world of the Dreamworks classic film Spirit: Stallion of the Cimarron. The series focuses on a young girl named Lucky, following in her mother's footsteps by learning to ride and bond with her very own horse. Dreamworks wanted an IRL content-companion to the cartoon, expanding on the world and culture of real-world horse riding. And with that, That's the Spirit! was born.

That's the Spirit! is hosted by two delightful young girls, both heavily involved in horse riding and the equestrian life. In promoting the digital show made to promote another digital show, identifying the precise audience is key for a successful media buy. By both targeting the fan community of the original Spirit movie while simultaneously targeting audiences heavily involved in horse riding, racing, and care, I was able to foster an overlap of the two demos. This overlap became the source of significant and passionate viewership for not just That's the Spirit!, but the Netflix series as well. We also continued this growth on additional social platforms through their Instagram as well.

UPDATE: As of November 2019, That’s The Spirit has amassed over 100,000 subscribers and continues to grow!

*Stats Last Updated December, 2020