Thomas the Tank Engine

Original Revival of a Beloved Children's Series. Created by FANS, fOR fans.

In Late 2015, Mattel wanted to expand their digital content for the Thomas & Friends  brand. Seeing the community of passionate toy filmmakers on Youtube, a decision was made to combine and manage these talented members for Thomas officially. Aptly named the Thomas Train Collective, this group has utilized the toy line to its fullest potential, with original storytelling, effects, and an endearing feeling that only comes from fan-made content. 

Promotion of this content for a niche audience is fundamental for its growth. This DIY content, prominently featuring the toys and all their capabilities, is possibly the first time a child may hear of the Thomas brand, and hopefully a new lifetime fan has been made. Successful marketing also led to collaborations with new Thomas toys, such as this promotion above, showcasing the trains as DC Comics Superheroes (ps, I played the Joker in the video. just saying.).

*Stats Last Updated December, 2020